Coherence. We had to shoot with masks... an institutional commercial about wearing masks!

The most famous comedian Lino Banfi teaches like grandpa how to use masks during the Covid-19 lockdown.

Three legendary characters struggling with the reasons why they are famous: the Italian language of Joe Bastianich, the genius of Flavia Vento and the serenity of Antonio Cassano, extraordinary testimonials for P&G.

The italian Republic day seen by children, our future captains

Made entirely with materials that we already had, plus stock and homemade footage. Gassmann recorded his voice from home with improvised tools. Prime Minister Conte shared it on his FB page. Advertising in the time of Coronavirus.

We shot with Kimi Raikkonen and... Santa!!

During the casting call back with a hairdresser, the client decided a natural feel for the hair and requested many media cuts. We planned a special setup to generate more than 45 final 4k outputs for TV, social and events. No hair was harmed during the shooting :-)

Working with a lung transplant surgeon was a unique experience. Alessandro, the science guy amongst us, was amazed... oh well, all of us were, actually. Moreover, this serious man and exceptional professional was also strikingly hilarious with sudden and unexpected jokes!

The phone rang on Thursday night at 9pm: "You guys busy tomorrow? We got one day to prep a Netflix ad..." Giovanni pressed the emergency button and our crisis resolution unit was ready. The third day the ad was online!

Her name is Cara Taylor and she's Signorina Ribelle. Yes we can confirm how brilliant she was despite her young age: while we were nerding about the perfume lighting, she enters the frame saying "Hey, it's time for my interview!"

The most beautiful city of the world and... influencers: Paolo Stella left his phone only at the end of the shooting just to toss with a Venetian spritz!

Shot in a warm september afternoon, Valentina taught us how fast China was growing. While interviewing her, Giovanni was astonished by her solid self-confidence.

The battle between London and Milan for the foggiest city brought us to have both Giorgia Palmas and her dog Meatball on set. No meatballs could be served during luchtime.

When H&M, talents Giambattista Valli and Giovanna Battaglia Engelbert call, Amarena picks up the phone!

We brought our tools from the primary school to make things go with the right angle. Don't believe it? Watch the exclusive behind the scenes!

A tour through all Italy. The idea was to tell the strong relationship between the brand and our culture, culinary art and people, during the 90 years that passed since Coca-Cola landed in Italy. From Vicenza to Catania, from Rome to Milan we interviewed many people, asking them to tell us a little part of their stories and why for them Coca-Cola is a special word.

Marco Marzocca and Neri Marcorè arguing for a shirt.

Shot with nowadays vintage Super35mm film, there was about 2m€ jewels in a safe close to the set. Whenever we had to switch a jewel with another, security came and asked us to leave for opening it… each time, we made short lounge parties in the set craft service!

Heroic models. A sweet tea cup, wearing just a bathrobe, in front of the Umbrian hills. Is there a better option in order to die frozen during a commercial shot during one April early morning?

We were shooting Banda Ultra Larga in Sicily, during lunchtime Francesco Taskayali says to me: i’m preparing few concerts in Ponza Island; i’ll stay there for a couple of weeks, i’ll stare at the sea… i’ll listen to seagulls… they placed a piano for me in a house on a hill. And then i want to shoot a music video, but i don’t want just to tell about the song, i want to tell about the island, the salt, these moments i’ll live here. Never had a better brief.

We shot three days in Rome avoiding traffic, choosing historical less known locations, keeping other car brands out of the fram, and with our idea to go slowmo with a very fast roadster car. At the end, the commercial was chosen directly from Tokyo to represent the MX5RF throughout the whole world. A great win, even though Giovanni had to renounce to drive it because he was running too much!

Muzio Scevola was a roman soldier who put his hand over a fire pit in order to demonstrate his faith in the city of Rome. Nowadays he risks again to lose his hand not believing in the 100% historical discount offered by Carrefour

For Telecom Group’s corporate university we put ourselves on the books with: unusual shots, archive footage research, contemporary locations and music. That’s because learning never stops, and we studied day-night timelapse technique indeed. Because timelapse is the new black.

Mom Was Right Nivea Campaign was focused on daughters recalling stories about their mothers' advices and how much they turned out to be true and reliable.

Music is your only cult.

When EU funds helped improving Italian web infrastructure we followed the digging sites where optical fiber were laid, asking people what they were planning to do with this huge connection. A portrait of a country who knows to be behind, but looks to the future with confidence and curiosity. The best moment? When we swam in Noto’s sea a the end of a shooting day in Sicily.

Virtual reality videogame.

A day in the life of a new Classe V family. Chiara, the daughter.

A day in the life of a new Classe V family. Marco, the dad.

Want to learn to speak Roman? Marco Aurelio will help you.

Paolo Stella, Pepper Chocolate & Gian Maria Sainato

Radio Globo's hit, which generated 60million clicks on YouTube.

Online campaign, aired simultaneously with the tv commercials.

Viral video, to recharge your batteries after a long working day.

Bianca Balti in all her beauty.

Some moments last too long...

La Repubblica and L'Espresso's Great Novels.

The van, described by who uses it everyday.

Ford of Europe, Blue Hive London + Rome and Amarena Pictures to test the bravery of italian drivers.

Do you want to join Valentino Rossi in the next Opel commercial? Participate in the casting!

I think of you, and with Tim International I call you.

Valentino Rossi and the new Adam, inspired by him.

Watch the whole week's schedule on line. Again and again... And again...

Fresh cosmetics brings you to Umbria to tell the story behind its products

D-Instinct Club: follow your instinct

A day in the life of a new Classe V family.