AMARENA PICTURES
Production and Film Direction.
Integrated.
Amarena Pictures merges film direction and production into a unique creative experience.

MASCHERINA - MINISTERO DELLA SALUTE
Coherence. We had to shoot with masks... an institutional commercial about wearing masks!
Client
Ministero della Salute
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mascherina - Ministero della Salute
The most famous comedian Lino Banfi teaches like grandpa how to use masks during the Covid-19 lockdown.
Client
Ministero della Salute
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

ZZZQuil
Three legendary characters struggling with the reasons why they are famous: the Italian language of Joe Bastianich, the genius of Flavia Vento and the serenity of Antonio Cassano, extraordinary testimonials for P&G.
Client
Procter & Gamble
Agency
Wunderman & Thompson
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Ministero della Difesa - 2 Giugno
The italian Republic day seen by children, our future captains
Client
Ministero della Difesa
Agency
Independent Ideas
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

A te - Ministero della Salute
Made entirely with materials that we already had, plus stock and homemade footage. Gassmann recorded his voice from home with improvised tools. Prime Minister Conte shared it on his FB page. Advertising in the time of Coronavirus.
Client
Ministero della Salute
Agency
Andrea Natella - Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Alfa Romeo Stelvio Xmas
We shot with Kimi Raikkonen and... Santa!!
Client
FCA
Agency
This Is Ideal
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Restivoil Donna
During the casting call back with a hairdresser, the client decided a natural feel for the hair and requested many media cuts. We planned a special setup to generate more than 45 final 4k outputs for TV, social and events. No hair was harmed during the shooting :-)
Client
Perrigo
Agency
101%
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

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