AMARENA PICTURES
Production and Film Direction.
Integrated.
Amarena Pictures merges film direction and production into a unique creative experience.

MASCHERINA - MINISTERO DELLA SALUTE
Coherence. We had to shoot with masks... an institutional commercial about wearing masks!
Client
Ministero della Salute
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mascherina - Ministero della Salute
The most famous comedian Lino Banfi teaches like grandpa how to use masks during the Covid-19 lockdown.
Client
Ministero della Salute
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

ZZZQuil
Three legendary characters struggling with the reasons why they are famous: the Italian language of Joe Bastianich, the genius of Flavia Vento and the serenity of Antonio Cassano, extraordinary testimonials for P&G.
Client
Procter & Gamble
Agency
Wunderman & Thompson
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Ministero della Difesa - 2 Giugno
The italian Republic day seen by children, our future captains
Client
Ministero della Difesa
Agency
Independent Ideas
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

A te - Ministero della Salute
Made entirely with materials that we already had, plus stock and homemade footage. Gassmann recorded his voice from home with improvised tools. Prime Minister Conte shared it on his FB page. Advertising in the time of Coronavirus.
Client
Ministero della Salute
Agency
Andrea Natella - Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Alfa Romeo Stelvio Xmas
We shot with Kimi Raikkonen and... Santa!!
Client
FCA
Agency
This Is Ideal
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Restivoil Donna
During the casting call back with a hairdresser, the client decided a natural feel for the hair and requested many media cuts. We planned a special setup to generate more than 45 final 4k outputs for TV, social and events. No hair was harmed during the shooting :-)
Client
Perrigo
Agency
101%
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Iss Professionisti
Working with a lung transplant surgeon was a unique experience. Alessandro, the science guy amongst us, was amazed... oh well, all of us were, actually. Moreover, this serious man and exceptional professional was also strikingly hilarious with sudden and unexpected jokes!
Client
Istituto Superiore Sanità
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Netflix
The phone rang on Thursday night at 9pm: "You guys busy tomorrow? We got one day to prep a Netflix ad..." Giovanni pressed the emergency button and our crisis resolution unit was ready. The third day the ad was online!
Client
Netflix
Agency
BCUBE
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Ferragamo
Her name is Cara Taylor and she's Signorina Ribelle. Yes we can confirm how brilliant she was despite her young age: while we were nerding about the perfume lighting, she enters the frame saying "Hey, it's time for my interview!"
Client
Ferragamo
Agency
Laird & Partners
Production
North 6
Direction
Alessandro Merletti De Palo & Giovanni Caloro

MGallery Venezia
The most beautiful city of the world and... influencers: Paolo Stella left his phone only at the end of the shooting just to toss with a Venetian spritz!
Client
MGallery
Agency
Kiwi
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Poste Cina
Shot in a warm september afternoon, Valentina taught us how fast China was growing. While interviewing her, Giovanni was astonished by her solid self-confidence.
Client
Poste Italiane
Agency
McCann
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Nivea Urban Skin
The battle between London and Milan for the foggiest city brought us to have both Giorgia Palmas and her dog Meatball on set. No meatballs could be served during luchtime.
Client
Nivea
Agency
Kiwi
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

H&M Love Interview
When H&M, talents Giambattista Valli and Giovanna Battaglia Engelbert call, Amarena picks up the phone!
Client
H&M
Agency
Donald Schneider Studio
Production
North 6
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tau Marin
We brought our tools from the primary school to make things go with the right angle. Don't believe it? Watch the exclusive behind the scenes!
Client
alfasigma
Agency
JWT
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Coca-Cola 90 Anni
A tour through all Italy. The idea was to tell the strong relationship between the brand and our culture, culinary art and people, during the 90 years that passed since Coca-Cola landed in Italy. From Vicenza to Catania, from Rome to Milan we interviewed many people, asking them to tell us a little part of their stories and why for them Coca-Cola is a special word.
Client
Coca-Cola
Agency
Cohn & Wolfe
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim Camicia Bianca
Marco Marzocca and Neri Marcorè arguing for a shirt.
Client
Tim
Agency
Alessandro Rossi/Amarena Pictures
Production
Indiana Production
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Bulgari
Shot with nowadays vintage Super35mm film, there was about 2m€ jewels in a safe close to the set. Whenever we had to switch a jewel with another, security came and asked us to leave for opening it… each time, we made short lounge parties in the set craft service!
Client
Bulgari
Agency
REM - Ruini e Mariotti
Production
Film Master
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Fresh Beauty
Heroic models. A sweet tea cup, wearing just a bathrobe, in front of the Umbrian hills. Is there a better option in order to die frozen during a commercial shot during one April early morning?
Client
Fresh
Agency
Fresh
Production
North6
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Renaissance
We were shooting Banda Ultra Larga in Sicily, during lunchtime Francesco Taskayali says to me: i’m preparing few concerts in Ponza Island; i’ll stay there for a couple of weeks, i’ll stare at the sea… i’ll listen to seagulls… they placed a piano for me in a house on a hill. And then i want to shoot a music video, but i don’t want just to tell about the song, i want to tell about the island, the salt, these moments i’ll live here. Never had a better brief.
Client
Warner
Agency
Giovanni Caloro
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mazda MX-5 RF
We shot three days in Rome avoiding traffic, choosing historical less known locations, keeping other car brands out of the fram, and with our idea to go slowmo with a very fast roadster car. At the end, the commercial was chosen directly from Tokyo to represent the MX5RF throughout the whole world. A great win, even though Giovanni had to renounce to drive it because he was running too much!
Client
Mazda
Agency
Mazda Europe Motor Company
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Carrefour Rimborso Storico
Muzio Scevola was a roman soldier who put his hand over a fire pit in order to demonstrate his faith in the city of Rome. Nowadays he risks again to lose his hand not believing in the 100% historical discount offered by Carrefour
Client
Carrefour
Agency
Essence
Production
Amarena Pictures / Think Cattleya
Direction
Alessandro Merletti De Palo & Giovanni Caloro

TIM Academy
For Telecom Group’s corporate university we put ourselves on the books with: unusual shots, archive footage research, contemporary locations and music. That’s because learning never stops, and we studied day-night timelapse technique indeed. Because timelapse is the new black.
Client
Tim
Agency
Yes I Am
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Nivea Mom Was Right
Mom Was Right Nivea Campaign was focused on daughters recalling stories about their mothers' advices and how much they turned out to be true and reliable.
Client
Nivea
Agency
FCB
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

On Stage Awards
Music is your only cult.
Client
On Stage
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim BUL
When EU funds helped improving Italian web infrastructure we followed the digging sites where optical fiber were laid, asking people what they were planning to do with this huge connection. A portrait of a country who knows to be behind, but looks to the future with confidence and curiosity. The best moment? When we swam in Noto’s sea a the end of a shooting day in Sicily.
Client
Tim
Agency
Yes I Am
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim Young Fidanzatini
Client
Tim
Agency
Amarena Pictures
Production
Indiana Production
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Amgen Colesteroids
Virtual reality videogame.
Client
Amgen
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mercedes - A Day with Class V - Chiara
A day in the life of a new Classe V family. Chiara, the daughter.
Client
Mercedes
Agency
SuperEgg
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mercedes - A Day with Class V - Dad
A day in the life of a new Classe V family. Marco, the dad.
Client
Mercedes
Agency
SuperEgg
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Marotta @ MACRO
Client
Art
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim Cesare Corso di Romanità Intro
Want to learn to speak Roman? Marco Aurelio will help you.
Client
Tim
Agency
h Art / Santo
Production
Indiana Production
Direction
Alessandro Merletti De Palo & Giovanni Caloro

D-Instinct Canvas
Paolo Stella, Pepper Chocolate & Gian Maria Sainato
Client
D-Instinct
Agency
Kiwi
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Adele Exposed
Client
Art
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Il Pulcino Pio
Radio Globo's hit, which generated 60million clicks on YouTube.
Client
Radio Globo
Agency
Amarena Pictures
Production
Film Master
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Enel Fiamma
Online campaign, aired simultaneously with the tv commercials.
Client
Enel
Agency
Saatchi & Saatchi Rome
Production
Think Cattleya
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Cerny @ CO2 Gallery
Client
Art
Agency
Amarena Pictures
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

BeTotal
Viral video, to recharge your batteries after a long working day.
Client
Johnson & Johnson
Agency
J. Walter Thompson Rome
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim Beauty
Bianca Balti in all her beauty.
Client
Tim
Agency
Amarena Pictures
Production
Indiana Productionc
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Paddy Power
Some moments last too long...
Client
Paddy Power
Agency
Scholz & friends Rome
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Repubblica Grandi Romanzi
La Repubblica and L'Espresso's Great Novels.
Client
La Repubblica
Agency
Y&R Rome
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mercedes A Day With The Workers
The van, described by who uses it everyday.
Client
Mercedes
Agency
SuperEgg
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Ford Easy Fuel
Ford of Europe, Blue Hive London + Rome and Amarena Pictures to test the bravery of italian drivers.
Client
Ford
Agency
Ogilvy&Mather London/Rome
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Opel Adam e Vale
Do you want to join Valentino Rossi in the next Opel commercial? Participate in the casting!
Client
Opel
Agency
MRM Rome
Production
Movie Magic Int.
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Tim International
I think of you, and with Tim International I call you.
Client
Tim
Agency
Etnocom
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Opel Adam VR46 Special Edition
Valentino Rossi and the new Adam, inspired by him.
Client
Opel
Agency
Scholz & friends Rome
Production
Movie Magic Int.
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Rai Replay
Watch the whole week's schedule on line. Again and again... And again...
Client
Rai
Agency
Amarena Pictures
Production
Film Master
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Fresh Journey Umbria
Fresh cosmetics brings you to Umbria to tell the story behind its products
Client
Fresh
Agency
Fresh
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Ferragamo Carolyn
Client
Ferragamo
Agency
Laird & Partners
Production
North 6
Direction
Alessandro Merletti De Palo & Giovanni Caloro

D-Instinct
D-Instinct Club: follow your instinct
Client
D-Instinct
Agency
Kiwi
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

Mercedes - A Day with Class V
A day in the life of a new Classe V family.
Client
Mercedes
Agency
SuperEgg
Production
Amarena Pictures
Direction
Alessandro Merletti De Palo & Giovanni Caloro

 
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